Secret Sauce

Brand identity,

Visual Identity

Secret Sauce is a Lithuania based hospitality consultancy firm. As they were newly found Voice in Shape was asked to help with all Branding stages - from creation of their brand name to brand strategy and identity.
We came up with a name Secret Sauce as it conveys 2 meanings - one is used widely in the kitchen, yet another one is well established in the business scene. 
Providing B2B services we came up with two archetypes representing the brand - a mentor and a friend. This was reflected in choice of brand voice, colour palettes and designs.