"Faldan searched for innovation not only in materials - pushing what is possible in the realm of sustainability, not only in design by integrating geometry and bending laws of physics but also in function.
Faldan mission is to transform the way people consume.
Own less but better. Be more."
We worked with Faldan to create brand identity, visual communication strategy and designs that compliment Faldan brand and highlights some of the key concepts - geometry, style and innovation.
Our aim was to create the brand identity that exposes the core brand values and builds a relationship with a target audience - "Faldan woman is a juggler in life. An artist. Pioneer. Boss. Mother. Thinker. Partner. Lover. Traveler. She is a maximiser who wants the best and doesn't settle for less."