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Brand Identity,

Communication strategy


Photography - Candice Lake

Our challenge was to create Faldan brand identity, visual communication strategy and designs that represent product positioning in luxury bag market and highlights key concepts of the brand - sustainability, style and innovation. We were working across brand positioning, market research and brand audit and have come up with the final logo and design guideline

 "Faldan woman is a juggler in life. An artist. Pioneer. Boss. Mother. Thinker. Partner. Lover. Traveler. She is a maximiser who wants the best and doesn't settle for less.


Own less but better. Be more."


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